Agency holding companies consolidating agencies 2016
According to the holding company, the addition of Salmon will enhance Wunderman’s offering to include enterprise-level retail and mobile commerce capabilities.
Salmon’s expertise includes delivering strategy, platform integration and customer experience solutions across platforms including IBM Watson Commerce, SAP Hybris, Intershop and Magento.
And now, two years later, Publicis Group is merging Sapient Nitro and Razorfish to form Sapient Razorfish.
The new entity will sit under Publicis Groupe’s digital arm, Publicis.
Some of the increase was driven by large investments by Chinese companies.
Also driving growth was the entrance of new players like Deloitte, IBM and Accenture, as well as tech players like Telenor, which are aggressively investing in agency assets.
Sapient and will begin fully operating in the new model on January 2, 2017.
This week, the company made what it called an "agency simplification" by consolidating its creative, digital, content, PR, expert and shopper marketing accounts with nine agencies across four holding companies.After winning Novartis's Theraflu and Voltaren in a 2004 review, Saatchi & Saatchi will continue to serve as global agency of record for those two, which are both among GSK's top seven global "power brands." Grey Worldwide will handle the rest of the "power" group after adding nasal decongestant Otrivin to its existing roster, which previously included four other brands.An internal memo sent out this morning from Grey CEO and chairman Jim Heekin reads, "We now serve five out of seven of GSK's most important global brands including Sensodyne, Poligrip, Parodontax and Panadol.If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware.If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices.
Of the deals so far in 2016, 62% involved digital marketing capabilities, compared with 42% a year earlier.